Thursday, May 7, 2020
Customer Service Essay - 1495 Words
Customer Service When assessing the quality of customer service, there are many methods of gaining information, it is said by Mclean-conner (2006) that generally a combination of different methods will provide the best knowledge of your customers. Transactional Survey Mclean-conner(2006) states that a transactional survey is only a survey of the customers that have been in recent contact with the company. These are said to run for no longer than a week at a time and should last around 15mins. These surveysâ⬠¦show more contentâ⬠¦In the past companies have used a series of focus groups to test new ideas out on the customers and listen to what they would like from the company. By the last focus group the feedback from customers is positive and the company feel like they have done a good job. Customer meetings Mclean-conner (2006) says companies meet customers in various different ways ranging from individual meetings to group meeting in communities. The knowledge gained from these meetings is valuable in understanding and appreciating the issues customers may have about the company. When having individual meetings it is usually either to respond to a customers issue or to provide the company with updates on their initiatives. A disadvantage of this is the feedback from the meeting is only communicated to the employee and not the rest of the company who might benefit from it. It is also not used as data to learn about customer trends. A way to deal with this problem would be to hold regular staff meetings or have quick feedback sessions to find out what there hearing from the customers. Broad based customer satisfaction tracking studies Mclean-conner (2006) says companies use broad based customer satisfaction tracking studies to monitor there customers perceptions and progress inShow MoreRelatedCustomer Service2488 Words à |à 10 PagesCustomer Service Research Paper Before I get into further analysis of my own personal experience, I am going to explain about different characteristics that are involved in customer service. Most businesses will tell you that quality customer service is the keystone to success. An essential component of outstanding customer service is the possession of a great staff. Larger companies may be weighed down by employee handbooks that specify the customer service guidelines. Independent, smaller businessesRead MoreCustomer Service2541 Words à |à 11 Pagesï » ¿Customer Service at Datatronics Datatronics is an organization that serves their customers with Enterprise Resource Planning integrated solutions. Their growth is mainly attributed to acquisitions of smaller competitors. E-Z RP was such a company that despite its inferior size compared to Datatronics was able to succeed and outperform Datatronics on grounds of customer service and customer satisfaction. Datatronics recognized the fact and acquired E-Z RP with the aim to improve in that respectiveRead MoreCustomer Service Services And The Service Sector2162 Words à |à 9 PagesSince+ the global economy embraced customer service, issues regarding levels of customer service have become more prominent in service organisations. Even now there are organisational managers with no training or knowledge of how organisations in the service sector require a high level of customer service. This is ignorance of the fact good customer service can create a competitive advantage; increase profit; efficiency; and increase staff a nd customer retention and satisfaction. Based on comprehensiveRead MoreCustomer Service And An Organization1445 Words à |à 6 Pagescontinuously fail in customer service satisfaction for many reasons. As service failures are inevitable, it is important for companies, especially small businesses, to capitalize on learning the importance of reducing service failure. Just as the seed is the core of the fruit, customer service is the core of an organization; its meaning is the primary function for organizations to retain business and discover new ventures. Customer service is the primary source of business-to-customer communication andRead MoreCustomer Service Essay641 Words à |à 3 Pagesto communicate with customers to identify and agree on product/ service specifications. It is crucial to be aware that customer expectations and needs will change from time to time and will be affected by market trends, fashions and changes in external environments. This means the business plans need to be adapted to changing needs of customers and is important that organisations communicate with its customers. Profiling is a method to understand the needs of the customers. Profiling enables organisationsRead MoreThe Etiquette Of Customer Service1601 Words à |à 7 PagesThe Etiquette of Customer Service ââ¬â Instructional Guide Overview Objective Key points How to say ââ¬Å"Iââ¬â¢m sorryâ⬠without apologizing in customer service? There are justifiable situations that require customer service representatives to say ââ¬Å"Iââ¬â¢m sorryâ⬠without apologizing. Situations include: a plan benefit that is not covered, denial of a pre-authorization, or an appeal denial. Session#1 Iââ¬â¢m Sorry When this occurs, there are phrasesRead MoreCustomer Service Representatives1622 Words à |à 7 PagesZappos. This is followed by a hierarchal ranking of the four major presenting problems for the company, which are: maintaining the ââ¬Å"wowâ⬠image without overspending, inventory management/distribution problems, transportation efficiency problems and customer behavior problems. Each of these problems is addressed in more detail in the discussion section and the recommendations section at the end of the analysis. Prior to the conclusion and recommendations section, a list of possible strategic alternativesRead MoreCustomer Service At The Restaurant2103 Words à |à 9 Pagesâ⬠¢ Execute exceptional outstanding customer service by recruiting, leading and developing people and planning, organising, directing, controlling and evaluating all the operations of the restaurant to build sales and control costs to deliver optimum business results for the restaurant â⬠¢ Understand, enforce and train Crew and Managers on all appropriate policies, award minimums, security and safety procedures. â⬠¢ Modifying the operational procedures as per the requirement of the profitability of theRead MoreCustomer Service1186 Words à |à 5 Pagessome companies aim to look after their customers well, ensuring that the customer is at the heart of their business and everything they do. In marketing terms this is called being customer focused. It is important to realise that customers can take their business anywhere they want to and if they are not satisfied they will take their business elsewhere. Therefore, it is very important to understand who our customers are, their expectations of the service they experience and how that effects futureRead MoreEssay on Customer Service1144 Words à |à 5 PagesSection 1 ââ¬â Understand the factors that affect an organisation and the customer service role 1. Complete the table below with a description of the products and services for at least two commercial organisations, public organisations and third sector organisations. Please ensure you provide a description for each organisation, rather than a list. Organisation type Name of organisation Description of products and services Commercial organisation Commercial organisation
Wednesday, May 6, 2020
Cost Accounting â⬠Acct 3334 Chapter 9 Solutions Free Essays
Chapter 9 solutions (P9-28, -29, -40)à 9-28 (10 min. ) CDenominator-level problem 1. Budgeted fixed manufacturing overhead costs rates: Budgeted Fixed Budgeted Fixed Denominator Manufacturing Budgeted Manufacturing Level Capacity Overhead per Capacity Overhead CostConceptPeriodLevelRate Theoretical$4, 560, 0003, 600 $ 1, 266. We will write a custom essay sample on Cost Accounting ââ¬â Acct 3334 Chapter 9 Solutions or any similar topic only for you Order Now 67 Practical4,560,0002,4001,900. 00 Normal4,560,0001,2003,800. 00 Master-budget4,560,0001,4403,166. 67 The rates are different because of varying denominator-level concepts. Theoretical and practical capacity levels are driven by supply-side concepts, i. e. , ââ¬Å"how much can produce? â⬠Normal and master-budget capacity levels are driven by demand-side concepts, i. e. , ââ¬Å"how much can we sell? â⬠(or ââ¬Å"how much should we produce? â⬠) 2. In order to incorporate fixed manufacturing costs into unit product costs, fixed manufacturing costs have to be unitized for inventory costing. Absorption costing is the method used for tax reporting and for financial reporting using generally accepted accounting principles. The choice of a denominator level becomes relevant under absorption costing because fixed costs are accounted for along with variable costs at the individual product level. Variable and throughput costing account for fixed costs as a lump sum, expensed in the period incurred. 3. The variances that arise from use of the theoretical or practical level concepts will signal that there is a divergence between the supply of capacity and the demand for capacity. This is useful input to managers. As a general rule, however, it is important not to place undue reliance on the production volume variance as a measure of the economic costs of unused capacity. 4. Under a cost-based pricing system, the choice of a master-budget level denominator will lead to high prices when demand is low (more fixed costs allocated to the individual product level), further eroding demand; conversely it will lead to low prices when demand is high, forgoing profits. This has been referred to as the downward demand spiralââ¬âthe continuing reduction in demand that occurs when the prices of competitors are not met and demand drops, resulting in even higher unit costs and even more reluctance to meet the prices of competitors. The positive aspect of the master-budget denominator level is that it indicates the price at which all costs per unit would be recovered to enable the company to make a profit. Master-budget denominator level is also a good benchmark against which to evaluate performance. -40(20 min. )Cost allocation, downward demand spiral. 1. = = Budgeted denominator level=2,920,000 meals WHM is using budgeted usage as its denominator level for calculating the budgeted fixed costs per meal in 2007. 2. Alternative denominator levels include: a. Capacity available. The data in the problem note that the facility can serve 3,650,000 meals a year. With this denominator level, there will be budgeted unused capacity, which could be recorded as a separate line in the cost report for the Santa Monica facility. . Budgeted usage of capacity. With the 2007 budgeted usage of 2,920,000 meals, the fixed costs charge is $1. 80 per meal. The marketplace is signalling that WHMââ¬â¢s own central food-catering facility is not providing value for the costs charged. If Cheung decides to raise prices to recover fixed costs from a declining demand base, he will likely encounter the downward demand spiral: Budgeted Denominator(1)| Variable Cost per Meal(2)| Fixed Cost per Meal$5,256,000 ? 1)(3)| Total Cost per Meal(4)| 3,650,000| $4. 56| $1. 44| $6. 00| 2,920,000| 4. 56| 1. 80| 6. 36| 2,550,000| 4. 56| 2. 06| 6. 62| 2,000,000| 4. 56| 2. 63| 7. 19| Cheung might adopt a contribution margin approach, which means viewing the $4. 56 variable cost as the only per-unit cost and the $5,256,000 as a fixed cost. Alternatively, Cheung could use practical capacity to cost the meals and work to reduce costs of unused capacity. 3. Three factors mana gers should consider in pricing decisions: a. Customers. Cheung is facing customers who are dissatisfied with both the cost and the quality of the meal service. Three of the 10 hospitals have already elected to use an outside canteen service. b. Competitors. For the three hospitals terminating use of the Santa Monica facility, at least one competitor is more cost-effective. The seven remaining hospitals likely will be very interested in how this competitor performs at the three hospitals. c. Costs. Jenkins should consider ways to reduce both the variable costs per meal and the fixed costs. How to cite Cost Accounting ââ¬â Acct 3334 Chapter 9 Solutions, Essay examples
Monday, April 27, 2020
Judge Paper Boone V. Zoom Car Company Essay Sample free essay sample
Rapid climb Car Company is an car fabrication company. The company installs many extra supernumeraries and characteristics in its autos and amongst these is an onboard compass installed on the carââ¬â¢s splashboard which is manufactured by Corrigan Rulers Compasses and Slide Rulers Inc. Daniel Boone. a client of Zoom. purchased a auto from the company which unluckily had a defective compass installed in it. While seeking to happen his manner utilizing the compass one dark. he got lost and ended up driving into a offense prone country where he was dragged out of his auto and badly crush up. Daniel is actioning Zoom Car for medical costs originating out of his intervention disbursals. Issue: â⬠¢ Is there a valid claim for rigorous liability on the portion of Zoom Car Company? â⬠¢ Can Danielââ¬â¢s hurts be linked to the faulty compass installed on his vehicle by Zoom Car Company? â⬠¢ Could Danielââ¬â¢s behavior be deemed negligent thereby be held partially responsible for his hurts? Law/Analysis Under the jurisprudence. consumers are protected from faulty and faulty merchandises through puting liability of the same to the makers and manufacturers. Strict liability normally arises when merchandises are found to be faulty when go forthing the maker and making the market ( Singer A ; La Fond. 2010. pg. 128-129 ) . Such defects can be categorized as fabrication or design defects and in other cases selling defects which occur when a maker fails to warn of possible dangers. Since the merchandise ( compass ) turned out to be faulty by supplying deceptive waies. fabricating and/or design defects can be made against it ( pg. 130-131 ) . Rapid climb Car Company should be responsible for thorough review of all its merchandises before they leave their duty. Here. the company must guarantee that all parts and extra equipment are in proper working order such that they will non do injury to the terminal user. In this respect so the company is notable of such a failure which had the unfort unate consequence of doing Daniel to acquire lost and later roll into a unsafe vicinity. The following issue is whether Danielââ¬â¢s hurts can be linked to the faulty merchandise installed onto the car. The hurts suffered by Daniel can be straight linked to the faulty compass which he used to acquire his waies. upon which he ended up acquiring lost and rolling into a unsafe portion of the metropolis. It is from this latter fact that he sustained his hurts as the faulty compass failed to steer him efficaciously and he would hence hold non strayed taking up to his hurts. Negligent behavior on the portion of the complainant would originate if he used the merchandise wrongly or if he did non transport out any action sensible plenty to forestall the happening. In this case. Daniel apparently used the merchandise in the mode in which it ought to be used. nevertheless ; due to its faulty status he was unable to acquire right waies and ended up acquiring lost. Decision There is a valid claim for rigorous liability due to a fabrication and or design defect on the automobileââ¬â¢s compass. The faulty compass was installed onto the vehicle and appears to be the primary ground as to why Daniel got lost in the first topographic point. With this consideration in head. Danielââ¬â¢s hurts can be seen to hold been as a direct cause of the faulty merchandise thereby doing the company apt under the theory of rigorous liability. Having considered this every bit good so. Rapid climb Car Company should be held apt for his hurts and should therefore wage for his medical cost and any other costs incurred as originating to Daniel as a consequence of the incident. Mention: Singer. R. A ; La Fond. J. ( 2010 ) . Condemnable Law 5th Ed. New York: Aspen Publishers.
Thursday, March 19, 2020
Carriage Trade
Carriage Trade Carriage Trade Carriage Trade By Maeve Maddox The ââ¬Å"carriage tradeâ⬠is the industry engaged in transporting passengers and goods. Because of recent campaigns by animal activists to ban the use of horses in heavy city traffic, the term has come to apply specifically to the horse-drawn carriage trade: The NY carriage trade is under attack by the HSUS and Animal Rights activists.à Liam Neeson slammed for support of NY carriage trade The Campaign to Ban the Carriage Trade in Montrà ©al The expression ââ¬Å"carriage tradeâ⬠acquired the figurative meaning of ââ¬Å"wealthy peopleâ⬠because only the wealthy could afford to keep a carriage for private use. The expression has survived into the automobile age to refer to wealthy consumers. Businesses that offer luxury items or services are still said to ââ¬Å"cater to the carriage tradeâ⬠: Herzfeld is steadfastly and proudly antiquated in its viewpoint and business practices. On its website, it says, ââ¬Å"We provide custom shirts, suits and a full line of haberdashery to the carriage trade.â⬠à These petty usurers often are more heartless than the major moneylenders because they live in the midst of poverty among people dressed in rags that the rich usurer who deals only with the carriage trade never sees. Over the last century, the Shaker Square and Larchmere neighborhoods on Clevelandââ¬â¢s East Side have attracted not only the carriage trade of adjoining Shaker Heights but also, in the 1950s, a wave of immigrants from Hungary who settled nearby on Buckeye Road. Because carriage also occurs in the expression ââ¬Å"baby carriage,â⬠some marketers have begun using ââ¬Å"carriage tradeâ⬠to mean, ââ¬Å"merchandising aimed at parents of young children.â⬠For example, a Wall Street Journal article about stay-at-home mothers starting child-related businesses bears this punning headline: The Carriage Trade: Stay-at-Home Moms Get Entrepreneurial The Ngram Viewer shows ââ¬Å"carriage tradeâ⬠in use as early as 1800. Interestingly, the expression soars in popularity beginning in the 1920s, when automobiles had already begun to push out the horse-drawn carriage. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Expressions category, check our popular posts, or choose a related post below:Comma After i.e. and e.g.How to Play HQ Words: Cheats, Tips and TricksTitled versus Entitled
Monday, March 2, 2020
How to write a retail management resume (with examples)
How to write a retail management resume (with examples) If youââ¬â¢ve dipped your toe in the retail worldà and found that it might be the best long-term choice for you, congratulations! Once you put in your time as an associate and start to rise through the ranks, it can be a great career path. (And if you have the patience and steely personality to deal with whatever the public throws your way, youââ¬â¢re extra equipped.) But once youââ¬â¢ve made the decision to continue along the retail advancement path, itââ¬â¢s important to put together the best possible application package- including your resume. Letââ¬â¢s look at three different retail management candidate resumes, starting with Joe, whoââ¬â¢s seeking an assistant management position to start rising through the ranks.Joe Chung1212 Elm StreetHartford, CT 87878(111) 555-6666JChung145@emaildomain.comExperienced retail associate looking to bring increasing leadership and strong customer service focus to an assistant manager position at Big Box Store.Key SkillsTeam le adership and motivationCustomer serviceCreative marketing and merchandisingManaging POS softwareUsing innovative inventory and merchandise tracking methods to reduce loss and increase accuracyTraining and encouraging team membersWork ExperienceSenior Sales Associate à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à June 2014 ââ¬â presentBig Sports Inc.à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à Hartford, CTCo-managed a staff of 15 associates at a large sporting goods store.Coached and motivated team members to maximize performance to meet sales goals set by senior management.Excelled in sales and custo mer service role, most recently meeting 110% of 2016ââ¬â¢s in-store sales goal.Interacted with customers on a daily basis with highly positive feedback.Recruited and interviewed new employees for the store.Coordinated weekly merchandise floor moves to advertise new promotions and products.Singled out as ââ¬Å"employee of the monthâ⬠three times from 2014 ââ¬â present.Promoted from entry-level position with increasing levels of responsibility.Retail Sales Associate à à à à à à à à à à à à à à à à à à à à à à à February 2012 ââ¬â June 2014Bullseye Storesà à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à East Hartford, CTProvided top-notch customer services as a retail associate at a lar ge sporting goods store.Provided enthusiastic, courteous service to all customers.Conducted cash and credit transactions to complete customer purchases, and balanced drawer at the end of each shift.Worked with customers to improve their shopping experience, including making educated product recommendations.Assisted in stocking, inventory, merchandising design, and implementation.Customer Service Representative à à à à à à à à à à à à January 2011 ââ¬â February 2012Crane and Sons Hardwareà à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à Hartford, CTServed as customer service ambassador for a small hardware store chain.Helped customers troubleshoot product queries or service requests, specializing in complex customer issues.Served as an escalation point for customer feedback and complaints.Managed custome r inquiries via phone, instant messaging platform, and social media.Worked to develop and maintain the company brand with customers, as well as build customer loyalty.EducationGrover Cleveland College, Hartford, CTAssociateââ¬â¢s degree in Business Administration, 2016download this resume in ms wordAs someone who has retail experience but wants to move up, Joeââ¬â¢s resume needs to walk a fine line between experience and skills. To that end, he puts his top managerial skills up top, and follows them with his experience. He only has a few years of retail under his belt, but he makes sure to showcase how his skills and responsibilities have grown and developed in his time as a sales associate. Again, he wants to emphasize that heââ¬â¢s ready for more, so instead of including a laundry list of his tasks as an associate, he lists points that emphasize the skills he listed in the first section of the resume.Next up is Annie, who is already a store manager, and wants to move to a job at the corporate level.Annie Frankenstein2009 Bergen StreetChicago, IL 12121111-222-3333AFrankenstein@emaildomain.comTop-performing retail sales manager with more than ten years of experience, known for excellent customer service and teamwork, seeking to leverage experience and leadership skills into a talent development and retention role with Fab Beauty, Inc.KEY SKILLSProven track record of mobilizing team members to increase salesCommitment to store branding and messagingDesigning and implementing team-building exercises to maximize employee retention and satisfactionFocusing on how to best meet customer needs, and working with team members to provide a high-quality customer experienceCreative merchandisingBilingual customer service (English and Spanish)Loss prevention expertiseExcellent communication skillsRETAIL EXPERIENCEChloe Vanderhoot, Chicago, ILNational designer retail clothing storeStore Manager, April 2013 ââ¬â presentHire, train, and motivate team members who consistently meet and exceed sales goals set by senior management.Increased in-store sales an average of 8% per quarter in one year by redesigning displays, improving signage, and enhancing customer service.Implemented a security program that decreased store losses by more than 10% over the past three years.Design and implement in-store displays to maximize customer traffic and retention.Accurately and efficiently manage store inventory processes.Perform store opening and closing procedures.Retail Sales Associate, June 2008 ââ¬â April 2013Provided proactive, courteous customer service.Conducted cash and credit transactions to complete customer purchases, and balanced drawer at the end of each shift.Processed returns and handled customer feedback.Assisted in stocking, inventory, display design and implementation, and store opening/closing processes.ACCOMPLISHMENTS/AWARDSConsistently received ââ¬Å"excellentâ⬠ratings on annual performance reviews and customer surveys.Won Ch loe Vanderhootââ¬â¢s Associate of the Month award (March 2013)EDUCATIONMemorial High School, Evanston, IL:à High School DiplomaTECHNOLOGY SKILLSMS Word and ExcelPOS softwareGraphic design programs (InDesign, Adobe Illustrator)download this resume in ms wordAnnie wants to convey a very particular message with her resume- specifically, that she is committed to developing and keeping team members, while increasing productivity and keeping corporate goals in mind. Because sheââ¬â¢s seeking a job where sheââ¬â¢d be out of the store and working with team members, thatââ¬â¢s where she puts her focus- rather than all the minutiae of managing a retail store. Her skills are featured prominently to show where her priorities are before going into her work experience. She may have older jobs that are not relevant to her current employment priorities, so she makes sure to label her ââ¬Å"experienceâ⬠section as retail-specific. This tells the reader there may be other jobs in her history, which can explain in an interview. Another option would be to include an ââ¬Å"Other Work Experienceâ⬠section at the end and briefly listing previous jobs. However, because Annie is tailoring her resume for a specific job opening, she wants to include only the most relevant information.Last but not least, we have Lee, a retail associate who wants to become a buyer for her store.Lee Smith14 Bay Park DriveNew Paltz, NY, 90909(222)222-2222LSmith@emaildomain.comSAVVY TREND-SPOTTER, MANAGER, AND BRAND BUILDERSUMMARYTrack record of increasing sales of particular productsAbility to work with customers and data to determine which products will sellStrong eye for detail and quality to provide customers with the best products and experiencesExperienced retail professional focused on customer outcomes and company goalsWORK EXPERIENCEHome ExpertsStore Manager8/2010 ââ¬â presentManage daily operations for the Westchester County location of the national home goods departme nt store, responsible for more than $13 million in annual revenue.Creatively design store displays to maximize visibility and customer interaction, particularly for holidays and special in-store sales.Manage merchandise selections for store weekly promotions.Make decisions about inventory and merchandising, to align with larger sales goals set by corporate HQ.Hire, train, and develop talent at every level in the store.Field customer service issues, and work with both customers and team members to resolve.Manage complex inventory with great accuracy and an unfailing attention to detail.Bed, Bath, WhateverRetail Merchandising Associate2/2007 ââ¬â 7/2010Contributed to team sales by placing merchandise for maximum visual impact.Worked with managers to determine and meet sales goals.Continuously maintained and revamped merchandise placement.Maintained cleanliness and organization of my sales areas.Managed unloading and placement of merchandise, with attention to displays and best pr actices.Monitored sale and price promotions.Performed detailed inventory.SKILLSSuperior organizational skillsBudget forecasting and implementationStrong customer focusInventory managementIntuitive people skillsEDUCATIONBrody CollegeBachelorââ¬â¢s Degree, Retail Merchandising (in process; expected completion Summer 2018)College of New YorkAssociateââ¬â¢s Degree, Fashion Merchandisingdownload this resume in ms wordLee creates a narrative for her resume by using a bold, to-the-point headline, followed by a resume summary. This lets her show the points about her career that she most wants the reader to understand, followed up by experience bullet points that support them. In her resume, there are two main themes: her ability to manage products and use her skills and merchandising experience to increase sales and match what customers want. There are no irrelevant jobs included in her resume, and every section of it supports her goal of moving into a management-level buyer position.
Saturday, February 15, 2020
Role of US in the Arab-Israel Conflict Essay Example | Topics and Well Written Essays - 1250 words
Role of US in the Arab-Israel Conflict - Essay Example This essay talks about the Arab-Israel conflict which is one of the main threats to the world peace because of the multi dimensional aspects it covers. A lot of people around the world believed that the current trends of terrorism have its roots in the Arab-Israel conflict. The US foreign policy towards this issue questions by many because of the soft corner it keeps towards Israel. Though the US tried immensely to convince the world that it has taken a neutral policy on this issue, nobody takes this claim seriously. There are several lenses through which one can interpret US policies aimed at the Arab-Israeli conflict like, contrasting national interests, special relationship politics with Israel, bureaucratic politics and individual beliefs. Because of these multi dimensional aspects of the conflict, the reaching of a compromise is extremely difficult. The conflict is filled with regional, religious, political, cultural and communal aspects. It is not easy to address each problem s eparately. For example, Avineri Shlomo wrote that in the post-September 11 context, Israelis hope that the United States-now a victim of massive domestic terrorism-will have more sympathy for them while Palestinians hope that the United States will revive peace talks, and thus solidify Arab support for the war on terrorism. The September 11 attack on the trade center has, in fact, turned out to be a blessing for Israel. It is only after this attack the communal dimensions of terrorism has come to exist.
Sunday, February 2, 2020
Marketing planning for iPhone 4s Case Study Example | Topics and Well Written Essays - 500 words
Marketing planning for iPhone 4s - Case Study Example Basically, the market for iPhone 4s is the busy people and the gadget geeks. No particular age limit is specified for as long as one has knowledge in using smartphones. The lowering of the price set for iPhone 4s means that Apple is targeting the mass market. Since the product is priced lower than the usual, money spent to purchase it will be worth it and with its advanced features, the mass market will be drawn to the product thus leading to a sudden purchasing decision. The fast-paced lifestyle in most nations has driven Apple to create smartphones with its multiple usage that enable people to do multi-tasking using a single technological gadget such as the iPhone 4s. In the application of ethnographic research, the "human behavior is being studied in its natural context" (Lamb, Hair, and McDaniel 276) and is being held as an object of observation for consumer behavior. In reference to this form of research, Apple has made sure that the additions it has made to iPhone 4s are suited to what is needed by people based on their human behavior. Certain economic factors also affect the positioning of the product in the market. Price was set lower than before in order to reach more potential buyers, especially the mass market. It has a dual core A5 chip that makes this new iPhone version power efficient and convenient for everyday use (Apple, Inc.). Extensive research is needed to execute the plans for the promotion and launching of the product. In that case, ethnographic research can be useful since it does not only require a simple observation of individual behavior, but it also takes into account learning from the individuals behavior ("Ethnographic Research"). In the past months, there was a relative decline on sales of Apple smartphones. Because of this circumstance, the company has decided to keep prices in line with the competitors following a status quo pricing strategy. At the moment, the iPhone 4s is considered the most talked
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